I’m Jules. Hope Shop is my little creation.

I tentatively showed my first set of IVF cards on Instagram and was shocked to have orders the same day. I’ve fallen in love with trying to give others a little hope in the most vulnerable times of their life, and supporting each other as our own little village of warriors


“My entire life can be described in one sentence. It didn’t go as planned and that’s ok”

I found out I had infertility as a teen. It wasn’t an easy journey for me and my husband to become a parents. In fact pretty unconventional, but we made it and now have the most gorgeous funny little boy. We are on another tricky road to give him a much wanted sibling, but we will get there.

I love thunder and lightning, facing fears and chai lattes.

I believe in trying your best in life and being kind, always.

I design everything in my little shop and collab with my amazing designer Megan on the milestone cards (she is the most patient human ever with me!)


If you’d like to find out more, have a mooch around my shop or blog. Any questions? Just pop over to ask at the private Hope Shop Facebook group or Instagram. I really do believe we are all in this together and happy to have a natter as are the amazing women in there.